Same taste
SameTaste is a health-tech company offering a breakthrough tobacco alternative that replicates the full flavor of real tobacco—without combustion. Their vape liquid delivers a near-identical smoking experience with up to 95% fewer harmful substances, no secondhand smoke, and minimal odor, making it a scalable harm-reduction solution approved in the EU and UK.
The targeted user
Adam Johnson
32 year old Chartered accountant. Career motivated, sees the potential of shifting roles but is afraid of taking the plunge.
Goals
- Easily apply for desired jobs
- Compare against potential candidates
- Maintain privacy
- Define prospective job parameters
Goals
- Benefits not clear of obvious
- Often lost or confused
- Not motivated to join
- Already apprehensive about using the platform
Goals
- Privacy when applying for new positions
- Lack of time when looking for new roles
- Maintain privacy
- Define prospective job parameters
Goals
- Profile suggestions
- Comparison to candidates in his field
- Setting acceptance criteria for job applications
Where we started and where we ended
The problem
The solutions
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